Five Benefits of Having an App of your Business in 2021

According to research, the number of mobile app downloads increased by 45% (204 Billion downloads) from 2016. And, the numbers are constantly increasing. It shows why your business needs an app to stay ahead of the competition. In this regard, here are the top five benefits of targeting Android and iOS mobile users.  

Top benefits of owning a business app in 2021 

1. Faster performance

Businesses have now begun migrating from the physical world of handing out leaflets, print advertisements, and hanging billboards and hoardings to the screen. Today most business transactions happen online, and it is a fact that more and more people use their phones to access e-commerce websites. However, applications are usually 1.5 times faster than mobile websites. They are faster in terms of loading speed, and they perform actions much faster too.. Since apps store data locally on the device, loading and retrieving data quicker. Mobile apps run on certain frameworks that an app developer in 2021 should be well acquainted with. This means, when you hire an app developer in Kolkata, you are ensuring that your potential customers have a delightful user experience. 

2. Increase Recognition

Mobile apps also offer customers awareness and communication with your brand. Companies and businesses spend so much to stand out in advertisement and make people aware of their brand. Newspaper ads, outdoor hoardings, online ads, social media marketing, etc., are some of the commonly used tools of increasing recognition. But nothing promotes a brand as a mobile app does in today's day and age. When an app increases a customer's engagement and interaction with the business, the customers are likely to remain loyal and might go in to refer friends and family. Paired with the right advertising tools, mobile apps can radically boost brand loyalty. 

3. Boost your profits

When customer loyalty and satisfaction increases, businesses tend to flourish. 70% of buying experiences are influenced by how customers feel they're being treated. It is great if you have a responsive, mobile-friendly website, but having an additional app for your business will make it more accessible to the public. Brands like Dominos report every year that more than half of their orders are placed through apps, and only a small amount of orders are placed through mobile websites. It is almost like keeping your business open 24 hours a day. Having an app makes your business accessible at any point of the day by the customers, which will promote your sales and profits. 

4. Geo-targeting market 

Mobile apps can be a great way to establish direct communication with customers. Newsletters, product launches, new services, promotional offers, improved features and discounts, etc., can be sent out to the customers through the app, and they will be instantly notified. A good app developer in 2021 Kolkata will know what kind of notifications your app can send out that can maximize your customer engagement and thereby sales. Such direct communication between your app and the customers will also provide you with certain stats and data in terms of demographics, geographical locations and shopping behaviour vis-a-vis your products and services. These are valuable data that will better your understanding of the market demands and help you come up with marketing strategies to address those demands. Make sure your app developer creates an irresistible offer and notify you through an app to enjoy the benefits of mobile apps for your business. 

5. Provide more value to your customers

Business is essentially about to give and take at some level or the other. The mantra behind a successful business is to provide customers with meaningful shopping experiences. While it is fair to want to increase customer interaction with your business to promote sales, your customers' convenience and requirements should also be taken care of. One way of valuing customers is through leveraging mobile apps' advantages and creating a loyalty program. Famous brands like Starbucks and Taco Bell use their respective mobile apps to their advantage by offering rewards exclusively to app users. Additionally, integrating payment options on the app also makes the transaction as efficient as possible. 

End Thoughts

Just look for an ideal app developer in 2021 Kolkata who can create a fully scalable mobile application to meet modern business requirements with ease.