Things to ask Digital Marketing Agency in Kolkata before hiring
If you are recently looking for any digital marketing agency in Kolkata, then you should know how to hire the best service provider among the mass. In this regard, we have identified five key areas that you should focus your interview questions on to get the best output.
Things to ask your SEO agency during the initial interview:
Types of industries served:
It is important to know what kind of industries the agency has served in the recent past. If it has no experience in the domain you are working, then the chances are high that you may not get any favorable results. Although the type of SEO works is the same for every industry, it differs when marketing the content for a specific group of audiences. For example, if you are selling home decorating products, then Pinterest would be the best platform to market your products than Quora. And the opposite is true when it comes to marketing any software application.
Ask to share live works and progress report.
Every SEO agency shares its weekly or monthly progress reports to the clients. It contains essential works they have produced throughout the time period and their progress in terms of traffic or sales. Just ask them to share with you some of their recent progress reports for any client so that it will be easy for you to know how much they can prove themselves for your project. In case they hesitate to share the report with you citing a client-data breach, ask them to share the reports through a screen sharing tool so that you cannot copy or use them for other purposes. If the agency still refuses to do so, then it's time to look for another digital marketing agency in Kolkata.
Team size and availability
The market is full of solo freelancers who promote themselves as an agency to bag big projects. They don't have sufficient team members to handle big projects within given deadlines. As a result, they keep pushing the deadline again and again and delay your progress for their shortcomings. Thus, it is imperative to ask them to share their team details with you involved in different activities such as seo, content, graphics, etc. If you are planning to hire that agency, then create a WhatsApp group where you can collaborate with all the team members on a real-time basis. It will help you spread your message instantly across the entire team, thereby reducing the communication gap to the minimum.
Target mediums
Ask your digital marketing professional what content channels he will focus on to create brand awareness and drive traffic to your website because the overall purpose is to create convergence and brand loyalty coupled with customer engagement. Ask him where he will share your content and how he will measure the success rate. it will help you understand how much he knows about advanced content marketing strategies. Only Quora and Facebook or LinkedIn are not the available mediums to share content. Top SEO agencies are also focusing on Pinterest and YouTube to drive tremendous traffic that others fail to do.
Their ideal approach to your current position
When you ask them this question, the more they come up with a solid blueprint, the easier it becomes to make a decision. For example, you are just starting an eCommerce business. Now, if you have a handful of products and are new to the market, your ideal SEO agency should suggest you focus more on creating brand awareness than selling the products. Once you create the buzz in the market, potential customers will give you a try, and if they like your product, you can easily create more sales without any marketing. In fact, their positive words of mouth will bring more referrals than your paid advertisements.
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